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How To NOT Have A Lopsided Personal Brand
We’ve all heard people referred to as “technicians” of their craft/ job/career/business/profession. Sometimes people call it an “expert”. But what does it mean to be a “technician” and is it the same...
View ArticleMergers, Acquisitions & the Personal Brand Erosion Impact
Mergers and acquisitions are a topic from my previous career as an attorney. However, it applies to personal brand management just as well. We see the impact, first-hand, of what happens to the...
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Make A Difference Instead of Make Money
In recent years, we’ve seen a shift in how successful business is conducted. Because of the recession and the jaded nature of society, people are looking to work with businesses that are about making...
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Neuroscience & Your Personal Brand
Disclaimer: I am NOT a neuroscientist! I am far from it. However, what I am is an avid student of what makes people tick. In many ways, I started my company based on my fascination with why some...
View ArticleWhat Is Your “Is”?
I had a new client say to me last week, “I have such trouble when I have to describe who I am in my bio and cover letters.” Her problem was that she started with her name followed by the word, “is”...
View ArticleCalm, Measured Demeanor- Is This You?
Oftentimes the biggest challenge we face with our personal brands is our inability to “keep it together” well in meetings and conversations with colleagues, clients, etc. Because we are not able to...
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Don’t Dilute Your Brand As You Grow
I’ve seen a nasty progression of events for many entrepreneurs. The bigger the business gets the more diluted and dissipated the brand messaging gets. That goes for the personal brand messaging of...
View ArticleGot Your “Intentional Brand” Turned On?
So many of us expend tons of energy daily in an effort to build a successful business brand or be an effective employee in order to build a successful business brand. The end result is that we are...
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Can Your Personal Brand Handle A Career Change?
Making the decision to change careers and then taking the big plunge to actually change careers is hard enough. I know what it is like. I remember it all too well. Sometimes I look back and wonder...
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Personal Branding Case Study: Adam Lambert
I recently attended a concert by Adam Lambert. For those of you who need a refresher, Adam is the San Diego native who came in second place on American Idol, Season 8. Some would say looking back he...
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Personal Branding Case Study Sequel/Results: Adam Lambert
Dear Adam and Glamberts, I write this results “part deux” to the initial case study I did last week after the concert in San Diego. I’ve never had a sequel to a case study. But I found it was...
View ArticleProblematic Political Personal Brands
With all the hype in the media over the “issues” with San Diego’s Mayor, Bob Filner, I think it is time again to look at personal brands of those in public service and entertainment. What seems to be...
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What Makes A “Thought-Leader”?
I was on a call with a large company executive the other day. The topic of thought-leadership came up. In my line of work, I often have corporate employees who are working on having their personal...
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Entertainer OR Entertainment Lawyer- Is the Personal Branding Any Different?
I was at the American Bar Association (ABA) annual meeting last week in San Francisco where once a year it seems all of us lawyers descend on a major city. I was having a conversation over drinks with...
View ArticleWho Is Adam Lambert To the Music World?
First of all, let me say I write this blog post only with the intention of being helpful and being of contribution with my personal branding expertise. If you are cynical and want to think...
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Strength & Vulnerability: Personal Branding Musts
mombiz.com When I left the practice of law many years ago, I went through a long, long phase of feeling lost and inadequate and confused. I never told anyone. I just sat with it all and wondered...
View ArticleTop Tip On Developing Your Personal Brand As A Leader
As I look around, so many clients within corporations struggle with being an effective leader. As we work together to evolve their personal brands into ones that lead well, I discover a big set back...
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Time & Stress Revisited. Are You In Control?
123rf.com I feel compelled to write about this topic of time and stress and your personal brand….again! I wrote about these related topics in December 2012, twice, and then again in January 2013. I...
View ArticleCredibility versus Credentials
I was working with a client on the topic of credibility versus credentials last week. This client recently started a new business. He has fantastic educational credentials and knows his business...
View ArticleWhy Would I Pay Attention To You?
In our personal branding work with clients, we are always looking at other personal brands as examples of brands that work for us- and those that don’t. The corollary question always comes up with...
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